Board Members

Penny Valentine-BID Chair



Penny-Valentine-200x300Penny’s connections to Fremantle began as a child, when it was a family ritual to come for fish and chips on the Esplanade – and to go shopping with her parents for the specials at Stammers supermarket. She also remembers with mixed feelings sailing up the harbour on the wallowing old Rottnest ferries – in particular, the Islander and the Zephyr – in the days when the trip to the island took an excruciating hour.

Most of her childhood was spent in Cottesloe – with a five year period in Darwin in the early 1950s. Many hundreds of hours were spent at the beach as a member of the Cottesloe Surf Club – drilling for their champion rescue and resuscitation, marching, sprinting and swimming teams.Penny was educated at Cottesloe Primary and Hollywood Senior High School – and in the ‘school of travel’.

After training and working as a journalist at The West Australian, she went on to work in a broad range of journalistic roles with newspapers and magazines in Durban, South Africa. In the 1980s, the need to fit work in around raising a young family saw a move into public relations and though only working part time, she became an account executive for a major South African PR firm for six years before returning to Perth in 1987.

At the time, the Australian Nugget gold coin program was beginning at the Perth Mint and Penny secured the position of media officer and publicist for the program, supporting the international marketing arrangements. This experience led to short stint as media officer at WA’s first gold bank. Penny then took up part time free-lance writing work while she was primary carer for her elderly mother.

She returned to full time work as media coordinator for the Education Department. Developing a strong interest in crisis management, she subsequently moved on to the position of Manager of Media and Public Affairs at the then Fire and Emergency Services Authority.

As FESA was in its developmental stage, bringing together all of the State’s emergency services – both volunteer and career – the role was a challenging one, focusing on change management, development of the FESA brand and a new suite of publications, including the annual report.

In 2005 Penny ‘retired’ from the public service and came to work full time in Fremantle, managing the marketing and back office of the business developed by her husband David and son Luke – Valentine’s Camera House.

Since then she has played a key role as a board member of the Fremantle Chamber of Commerce and contributed to the City of Fremantle’s Economic Development and Marketing Advisory Committee and Community Safety Working Group. Two years ago she was nominated by the Chamber as a member of the City’s Steering Group to work on the development of the Fremantle Business Improvement District.

Penny was elected to the inaugural BID Board after a poll of members in 2012 and was appointed Chair at the Board’s first meeting.

Justin Rogan-Board Director



justin-rogan-240x300Justin spent his formative years in Fremantle attending South Fremantle high school and living in South Fremantle. He is married and has a 16 year old son Joseph

Justin has worked in Fremantle since 1987 in restaurants and cafes eventually settling at Clancy’s Fish Pub where he is General manager.

With approximately 40 staff working for Justin his team feeds and waters around 3500 locals and visitors per week. Justin is also in the process of opening a small bar in High St Fremantle.

As a publican Justin has his ear to the ground and hears the opinions of a diverse range of locals which he brings to the development of BID projects. Justin’s experience in event management, marketing, production and sponsorship are also valuable skills which he brings to help develop the City.

As a licensee, Justin works closely with local police and other safety and crime prevention agencies to assist in making the City a safe place to live, work and visit.

Danielle Cattalini



justin-rogan-240x300Danielle is a Fremantle girl born and bred and is passionate about the areas heritage and future. Growing up in Fremantle with her parents and six siblings, Danielle’s connection to the CBD and working life began at the age of 10, helping clean the shelves at her dad’s pharmacy. Today she lives in Fremantle with her husband and two children.

Working in local government in the area of grants and community engagement, Danielle has a broad and varied range of experience including a Bachelor of Business Degree with a double major in Tourism and Hospitality. Early on in her career, Danielle worked at the Fremantle Esplanade Hotel and then as Manager of Clancy’s Fremantle. After travelling and working in Europe, it was back to Australia and up the northwest to Karratha to work for nearly a decade in shopping centre management. Danielle has worked with community groups and organisation including roles on the Karratha Business Enterprise Centre, the West Pilbara College of TAFE Marketing Committee, tourism associations and the Chamber of Commerce.

As a recently appointed member of the Fremantle BIDS Board, Danielle will bring her extensive range of marketing and management experience in retail, local government and community knowledge to the role.

Jay McDaniell



justin-rogan-240x300Jay’s great, great grandfather, Charles Manning arrived in Fremantle in 1854, representing his family’s London based trading company.

More than 170 years later, part of that establishment continues to operate as the Manning Estate, centred on the High Street mall. Jay is a part owner of the Estate and chairman of its planning committee, tasked with the job of developing the buildings to achieve their full potential.

Formerly a senior manager with IBM and state manager of Lexmark, he has also been the joint managing director of McDaniell Associates – Public Relations and Events, and the owner / operator of Van Nelle for 5 years, a hotel boat in Europe.

Now semi-retired, Jay offers a range of commercial and organisational skills to the board of the Fremantle BID, an organisation he is enthusiastic about for its ability to assist in the re-activation of Fremantle, this state’s gateway city.