Category Archives: blog

2017 Christmas Window Competition

2016 Christmas Window at Bill Campbell Books, High St Fremantle

The Christmas shopping season is rapidly approaching and once again Fremantle BID will be running a a Christmas Window Competition for our member businesses. It may seem a while away yet, but now is the time to get your creative genius working to see if you can beat the stunning display that last year’s winner, Bill Campbell Books, produced.

Together, let’s create some special Freo Christmas magic. With your help, we want to put Fremantle on the map as a must visit location for people in search of beautiful Christmas light displays.

The Christmas Window Competition is all about giving our members a fabulous visual marketing opportunity. Make your display eye catching and ensure you incorporate your products and lots of lights to entice shoppers into the store. Last year we had businesses selling out of products in their windows before we even judged them!

To encourage you to create some magic this year, we will again be offering some great prizes (details to be announced soon). The BID will also produce a Fremantle Christmas Lights Map that will be widely distributed through a variety of channels to attract visitors to the CBD. All the businesses that participate will be included on the map.

We’d love to have any Fremantle business that has street facing windows involved. You don’t have to be a retailer – the more Christmas lights the better!

PS – If you need some inspiration check out our “Christmas Windows” board on Pinterest.


Position Vacant

Fremantle BID is currently seeking to fill the position of Chief Executive Officer. The CEO role is fundamental to the success of the Fremantle BID.  This position is a key strategic role within a small organisation and requires a high level of skills in relationship building, management and governance, setting and implementing strategies and business plans and working to a budget within limited time frames

Fremantle BID
Chief Executive Officer

(Part-time position 22.5 hours per week contracted to 30 June 2018)


The Fremantle Business Improvement District (BID) was established in 2013 and was the first BID in Western Australia.

As an independent, not-for-profit company, the Fremantle BID operates on behalf of its members – the Fremantle CBD businesses and property owners – to improve the business environment. The BID takes a collaborative leadership approach to activation to build the economic wellbeing of the CBD.

CEO Role:

The ideal candidate will have the ability to lead and manage proactively, be self-motivated and able to formulate and drive ideas with a ‘can-do’ attitude. The candidate will preferably be well connected, respected and influential in the Fremantle community.

This position reports to a Board of Directors.

Salary range: $50,000 – $55,000 (to be negotiated)

Essential requirements:

  • Strong oral communication and relationship building skills
  • Ability to manage and work within a small team – including Board members.
  • Governance and budget/finance management skills
  • Report and written communication skills
  • Ability to work under pressure and with a range of different stakeholders including contractors, retailers, business owners, developers and government organisations and agencies

 Preferred requirements:

  • Relevant degree
  • Financial knowledge
  • Retail background
  • Marketing and customer service skills and experience
  • Broad knowledge and experience in the Fremantle community/business
  • Experience reporting to a Board
  • Fund raising and grant experience

To apply:

  • To apply, please send your application to by 5pm, Friday, 1 September 2017
  • The detailed position description is available HERE
  • Applications close at 5pm, Friday, 1 September 2017

Spin & Win all wrapped up

Our first retail event was fantastic!  A huge thank you to all the wonderful Freo businesses that donated the 79 prizes worth a total of $10,000! The Chocolate Wheel drew a crowd in the High Street Mall and each spin saw excited and delighted shoppers and visitors waiting patiently to win amazing prizes! The benefits for members being:

The benefits for members being:

  • The $15 spend in shops to enter the draw
  • Promotion of businesses who donated prizes on our website, Fremantle Story & social media and a full page advertisement in The Herald. Our event Spruiker had daily mentions of sponsors and a 50 word business promotion spiel.
  • Major prize of $1000 shopping spree to be spent in businesses who donated prizes.
  • Daily draws bringing people into Fremantle to shop.
  • Increased brand awareness
  • Collected postcodes of shoppers
  • Collected over 350 customer surveys regarding retail in Fremantle
  • 36 Impacts on radio stations 92.6 & 94.5
  • Winners had to be present for draws including major prize draw on Sunday, which brought ~60 people back in to Fremantle and enticed them to stay longer.

Fabulous feedback from one of our valued members

”I just think it was a great way to allow customers to visit stores they normally wouldn’t. The lady who won the $50 voucher for Boost has come in several mornings in the last week and asked me to help her pick juices and smoothies good for detoxing the liver that she never would have tried before. She said she used to do her own juices at home but then got lazy. So from winning the voucher she now is coming to Boost some mornings in the week….. She never would have come into Boost before, but she’s tried it out with the voucher and is loving it! She said she’s feeling better and has more energy from switching to healthier habits –

Very brilliant, albeit unexpected benefit of the Spin and Win promo!


Owner Boost Juice Fremantle


Fremantle BID Board Nominations Open for 2017

Fremantle BID Director Elections 2017

The fifth Annual General Meeting of the Fremantle BID Company Limited will be held on 18 October at The Monk at 6pm.

One Board position will be available to be filled in the 2017 Fremantle BID Director Elections.  Currently this position is held by Ms Danielle Cattalini as a commercial property owner. Ms Cattalini will not be standing for re-election as, according to the Fremantle BID Company constitution, she has served the maximum term on the Board.

Any member wishing to stand for election as a Director of Fremantle BID needs to complete the Nomination form for BID Directors 2017 and return it to Jenny Marslen, Shop 39 13-15 Cantonment St, Fremantle WA 6160 by 5pm, 15 September 2017.

The Fremantle BID’s constitution requires the 5-member Board be made up of:

  1. At least 2 members (or representatives of members) that are commercial property owners
  2. At least 2 members (or representatives of members) that are business operators of which:
    1. 1 employs greater than 5 staff
    2. 1 employs no more than 5 staff
  3. Any balance to be made up of BID members.

The available position will be for a term of 2 years and is:

  1. one member who is a commercial property owner

To find out more about the role of a Fremantle BID Board member please read the ROLES OF A FREMANTLE BID DIRECTOR 2017 or contact us at


Note – the Fremantle BID member register will be closed on 15 September 2017. To be eligible to vote at the 2017 AGM, your organisation or commercial property must be a registered member by 5pm on 15 September 2017. If you are unsure whether your organisation is a registered member please contact the Fremantle BID at

#Freo_Easterhunt Winner!

Happy Hunter Prize Winner!

Fremantle BIDs Easter Hunt was enjoyed by over a thousand visitors to Fremantle. With 45 businesses involved and the trail covering areas from Fremantle Prison to Bathers Beach, hunters had an exciting way to discover shops and attractions all over the CBD.

Fremantle Opals owners Helen and Daryl Morse-Evans said it added “fun and vibrancy to the streets and we really loved seeing all the families having so much enjoyment. We still can’t believe how many people came into the shop and commented that they did not know we have been in Fremantle for over 20 years”.

Quest General manager Bram Newbold was delighted to present Tony Kuhar with the major prize saying “Congratulations to Tony and family who will enjoy a 2 night stay in a brand new 4.5 Star Two Bedroom Executive Apartment, (valued at over $800), family pass to Spare Parts Puppet Theatre, dinner for two at the National Hotel and breakfast at Natural Light Gallery/Café.

With the school holidays fast approaching Fremantle BID are gearing up to entertain the kids yet again. This time with a free NAIDOC Week Word Search trail, Spin & Win Retail Event and Fremantle Winterworld. Information will be on mid June.

Fremantle BID appoints Interim Chief Executive Officer

Fremantle Business Improvement District (BID), has appointed Nicci Workum as interim Chief Executive Officer to lead the organisation whilst a formal recruitment process is undertaken.

Nicci has worked with the organisation for two and half years and believes that we have fantastic, unique businesses in Fremantle. Nicci brings extensive strategic planning, project management and performance evaluation to the position.

In addition, as a previous board member of several not-for-profit organisations, including the Conservation Council of WA, she has a good understanding of the governance requirements of the BID.

Having worked with the BID for over two years, and as the owner of a retail business and a Fremantle resident, Nicci has a strong understanding of the issues facing the Fremantle business community.

“The BID is committed to building on the progress we have made over the last couple of years through our retail programs. We’re looking forward to implementing our new business plan and continuing to work with our members and other stakeholders on the development of innovative strategies to support the Fremantle business community.” Nicci said.

BID Chair, Karl Bullers said “Nicci is well placed to step into the CEO role as she has a clear understanding of the way the BID operates and our plans for the next three years. She is an experienced administrator who will be able to ensure our operations run smoothly while we undertake a formal recruitment process for the CEO position.”

2017 West End Weekender

PZ_bw_IMG_3337A big thank you to all our High Street West End traders for making the West End Weekender such a wonderful and successful event. Visitors to Fremantle were left with a fantastic feeling and overwhelming experience telling us “I just love the West End” and ‘The West End is the place to be”. Even Perth Glory and internationally acclaimed footballer, Diego Castro, enjoyed the fun of the Chill zone with his children and friends.

PZ_IMG_3159 This is the 3rd year the Weekender has run and many business owners stated it was the best yet – both in organisation and outcomes. We still have a few things to refine, however benefits for traders this year were an increased awareness and discovery of their business, people’s discovery & enjoyment of the West End and for some traders up to 80% increase in sales.

Starting at The National, the Weekender ran all the way down High Street as far as Moaut Street adding the much needed connection to aid the flow of pedestrian traffic through to Bathers Beach and J SHED.


West End Weekender 14

With 22 Artisan Market Stalls, live art by Ben Shearer and other talented local artists, Breaks Children’s Easter activities, a big Easter Street Clearance Sale from Kartique and Anjel MS, a brilliant Chill zone incorporating interactive family games, Five Elements Puppet Theatre plays and Face Painting, the Orient Music Pitch supported by Pirate 88 and the International Easter Street Food Markets the beautiful West End heritage and business diversity was showcased.


West End Weekender Food Market       West End Weekender - small

Natural Gas and Water Pipeline Works in Kings Square

Work is due to commence from mid-May. There may be minor interruptions to your water and gas supply. Work will generally be carried out between 7am and 7pm Monday – Friday. There will be a few excavation sites that will comprise of 1m  x 1m x 1m deep holes that hopefully will be back filled the same day. Once the pipe work has been replaced the gas and water will need to be connected to your pipes within your business. If for any reason there shows a leak within your premises this will need to be fixed by the landlord/owner of the property.

A site office will be installed on Newman Court probably outside the old Myer building and a dedicated project supervisor will work from there should you have any concerns. His name is Steve Pallant and can be contacted on 6163 5000 weekdays 8am till 4pm. This work is necessary as the existing pipework’s are over 80 years old. The works also represents the opportunity for businesses not currently connected for gas to get connected.

Tim Milsom


Fremantle BID

East End Safety and Activation Update

We had a great turn out last Thursday morning at Many 2.0 for our safety and activation briefing.

City of Fremantle’s Chris Scanlon and Mark Donnelly, Fremantle Police’s Senior Sergeant Brad Warburton and Kate Hulett from Many 2.0 gave us updates on some new and existing initiatives including:

  • The City of Fremantle has a new model for Community Safety which you can read more about on the City’s website.
  • All business owners and staff need to have the Community Safety number 1300 360 666 on your phone so you can call easily in the event of any anti-social behaviour – businesses are important “eyes on the street”. The Community Safety Team work 7am-9pm.
  • There is a dedicated Concierge Officer (with the same authority as the Community Safety Officers) who patrols High Street Mall, Kings Square and Queen Street in front of the banks) which is funded by CoF, High Street Mall owners and Fremantle BID. Hours are 8.30am – 4.30pm.
  • The City is working with businesses to push back opening times for the sale of alcohol. There is to be zero tolerance of drunken behaviour and Community Safety Officers will tip out alcohol and move people on.
  • Businesses are encouraged to report theft incidents to the police on 131 444. If you have CCTV please make sure you position it correctly and know how to use it. This aids the police in any investigations. Police are also looking at a radio system for businesses to be able to communicate more easily.
  • ARTreach project – St Patricks, LDAG (Local Drug Action Groups Inc) and WA Police are collaborating on this 30 week art project to engage with homeless, and at risk of being homeless, people with complex needs. The project is a proactive way to map out services needed by participants. It will help direct existing resources to the most useful locations and inform the future delivery of services. BID will provide updates in our newsletter. Read more about the program here or for further information contact Victor Crevatin 9430 4159 or 0417 184 818 or email
  • West Gate Mall – there are plans to increase the openness and ability to see through mall area, add lighting and look at other options for central seating. There is a possibility of putting gates at each end for after hour security. Activation by MANY 2.0 will occur through the opening of a café with alfresco area and back doors opening onto the Mall.

A big thank you to our speakers, all of the members who attended and Many 2.0 for hosting the meeting.

Fremantle Development Update

Fremantle Development Updates from City of Fremantle and Silverleaf Investments- 8 March 2017

Fremantle BID thanks the National Hotel for kindly hosting this event and Peter Zuvela Photography for the photos in this article.

It was a packed audience last Wednesday night for Fremantle BID’s information session on proposed developments in Fremantle.

Guest speaker, Brad Pettitt, Mayor of the City of Fremantle, spoke about the King’s Square development which is due to commence in March. He urged the business community to work together through the critical period of development saying that this revitalisation is needed for Fremantle to regain its heart.

“We know there is going to be a lot of disruption for the next three years but the project will invigorate our city and make it a great place for future generations”, he said.

The Queensgate building is staying as a car park and we are told will be managed by Secure Parking.

The City of Fremantle staff who currently work at the civic offices will be relocated to the previous Fremantle Dockers site on Parry St. However, they will be asked to park down at Captain Munchies on Beach St which will encourage them to continue to move around the city, hopefully minimising any loss of patronage in the city centre.

The library will also be relocated to the Fremantle Oval site and there will be a new car park built on the Stan Reilly site on South Terrace.

The Town Hall restorations should be complete by April, with the scaffolding coming down very soon.

PZ_IMG_1338Our other guest speaker was Gerard O’Brien of Silverleaf Investments. Silverleaf are currently planning two huge projects in Fremantle.

The first is on Cantonment St, on the site of the current Woolstores Shopping Centre, where Coles is located. The proposal is for a six story building which will include 64 hotel rooms, 150 apartments, and two floors of student accommodation. This is a much needed development to revitalise the east end and will hopefully be a catalyst for the entire rejuvenation of that end of Fremantle.

The second project Gerard spoke about is at the old police station and court building on Henderson St. We can expect high end markets, a hotel, whiskey bar and community space to link the old police station to the heritage-listed prison.

Tim Milsom, Fremantle BID’s new CEO, was the final speaker of the evening. He reported on BID initiatives such as the very successful Concierge Program that has reduced anti-social behaviour and retail theft considerably in the Fremantle Mall area.

The BID, together with the City of Fremantle, is asking consultants for an aspirational business mix report to see what is missing from Fremantle and how to achieve the identified business mix in conjunction with property owners and developers.

Tim spoke about the empty shops, which surprisingly number only 58 or just 9.2% of retail space in the city. We also have about a dozen new businesses about to move into Fremantle. Most of the empty shops are in the east end, which is not surprising as this end of the city has not seen any redevelopment for many years.

Tim stated that the BID has an important role to play with the City of Fremantle and Silverleaf Investments’ developments going ahead. We will ensure that we regularly report back to members about what is happening and how the business community can be engaged with Fremantle’s progress.